What is SEO?
To understand all the parts of a successful SMO strategy, and how it works with traditional SEO, let’s review some fundamentals. The first step in establishing a strong online presence is to ensure that your main business website is set up for optimum visibility.
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the organic or un-paid search results. In general, the more frequently and the higher on the page a site appears in the search results, the more search engine users will visit your site.
SEO includes optimizing the structural elements of your website to make it as “friendly” to the search engines as possible. This often means adjusting on-site elements, such as the site architecture, code, internal link structure, images and navigation, page titles, meta descriptions, and meta keywords. In addition to the on-site optimization, the website must be promoted externally, through other high-traffic, well-respected websites that will generate a quality, trustworthy web presence for the business. Accomplishing this sort of promotion not only expands your marketing reach, it also helps to build your brand. By increasing your online presence, you become a leader in your field, and your site serves as a trusted online resource that attracts people who are searching for topics related to your core business focus.
Many SEO companies rate their success on one factor: a #1 ranking in the Google search results. This can be a great part of the equation, but at SMO Pros we feel it’s often over-emphasized. Our goal is to increase the number of eyes on your website, i.e. boost your “unique visitors,” regardless of your site ranking. The idea behind this strategy is to generate more traffic to your site from people doing searches relevant to your business focus. If more people are viewing your site, reading your content, and learning about your business, you stand a better chance of converting those viewers into paying customers.
To learn more about SMO Pros’ forward-thinking approach to SEO and online marketing, contact us for a free SMO assessment.